The arrival of cooler weather and the rustling of leaves underfoot means it is time to prepare for a Black Friday campaign. Black Friday has become a Thanksgiving tradition for many Americans.
Retailers count on these customers enough to open on Thanksgiving Day, offering them extra opportunities to grab bargains. Nonetheless, Black Friday remains one of the year’s busiest shopping days.
On Black Friday, the most profitable stores have developed strategies for attracting customers with steep discounts. When these tactics are successful, these stores may stay at the top of customers’ buying lists throughout the holiday. In the case of ecommerce stores, the most effective way to attract customers is to use catchy Black Friday email subject lines.
In this article, we will go through the top 10 black Friday email subject lines to help your ecommerce store stay ahead of the competition. But first, let’s discuss what Black Friday is and why it is essential for your store.
What is Black Friday?
Black Friday is America’s biggest retail sales day, which occurs the day after Thanksgiving Day on the last Thursday of November. This day is frequently seen as the unofficial beginning of the holiday shopping season.
The Monday following Black Friday is known as Cyber Monday. Cyber Monday is a 24-hour online shopping event developed to encourage consumers to shop online. Besides, it is now regarded as an extension of the Black Friday deals.
Black Friday has been a tradition for more than a century. In the late 1800s, many shops sponsored Thanksgiving parades. As a result, the retailer used to open their stores as soon as the parades came to a close. While it is difficult to pinpoint the precise year this custom began, it was usual practice by the turn of the 20th century for shops to start their holiday season discounts as soon as Thanksgiving was over.
The 1940s were when Black Friday took off after the business people urged President Franklin D. Roosevelt to postpone the holiday by a week so that the holiday shopping season could begin sooner. Roosevelt approved, and after a few confusing years, Americans decided to celebrate Thanksgiving on the fourth Thursday of November, guaranteeing shopkeepers could always start their holiday sales before December.
This day also has several exciting myths. For example, the “black” in Black Friday does not refer to the day’s capacity to push merchants “into the black.” Retailers made up this story to make the name sound more appealing. The term “Black Friday” derives from Philadelphia, where the Army-Navy football match is held every year on the Saturday following Thanksgiving.
The game drew crowds in the 1950s, 1960s, and 1970s, with most people arriving on Friday. Due to this, the cops had to deal with various kinds of mischief and chaos. As a result, cops began referring to the day as Black Friday since it was inconvenient. Retailers in Philadelphia, who generally witnessed a jump in sales from everyone in town, began calling the day Black Friday as well. The term went nationwide in the 1980s, losing its less-than-glamorous origins and adopting the story of black ink.
What Is the Importance of Black Friday for ecommerce Businesses?
Traditionally, to begin the Christmas shopping season, shopkeepers used to open the gates as early as 5 am and give various in-store offers on everything from clothes to electronics. But lately, the shopping trend has shifted online. With more customers choosing to shop online for pre-holiday deals, eCommerce stores have an unmatched potential to attract more audiences and increase their sales.
Black Friday Insights for ecommerce Business:
- With more consumers using mobile devices to make online transactions, Black Friday customers are more inclined to shop online than in-store. Americans are six times more likely to make an online purchase on Black Friday than on any other Friday.
- The online retailers report revenue rises to 380% and 240% on Cyber Monday and Black Friday.
- Online footfall on Cyber Monday and Black Friday can rise to 220% and 155% above an ordinary day.
- Sales campaigns that last a whole day or more than one day are more profitable than sales that last only for a few hours.
- On Black Friday, about 70% of consumers buy from ecommerce stores that provide free delivery.
- The five-day shopping spree is perfect for ecommerce stores looking forward to clearing off their inventory.
Black Friday Email Subject Lines
Sending out email campaigns before Black Friday is a fantastic approach for businesses that run either physical or online stores to spread the word about upcoming discounts and promotions. Email marketing not only increases your orders during sales but also allows you to stay in touch with your customers.
Digital marketers can think about sending those emails as early as seven days before the event. One may also consider organizing an early Black Friday sale to get customers before the crowd arrives. But because a receiver will solely choose whether to read the email based on its subject line, it is essential to send attention-grabbing email subject lines that are also direct.
However, creating subject lines that sometimes stand out in subscribers’ inboxes can be challenging. To help you with this, we’ve created this list of the top 10 Black Friday email subject lines. You can use any of these for your campaign.
1. “Don’t Miss Our Black Friday Exclusive!”
This subject line is a fantastic example of early access ‘topic line’ because it is direct and urgent. You can send it to a special email list for Black Friday to announce the time for exclusive deals or special offers.
2. “One. Day. To. Go.”
The days leading up to Black Friday are precious. Use the countdown carefully with well-planned pre-Black Friday emails, whether you want to create mystery surrounding Black Friday, set clear expectations for your big deal, or build a buzz around your big sale.
This subject line made it to the second spot on our list because of the curiosity it promotes. It is simple, yet the message of the countdown is clear.
3. “Black Friday Sale – Big Savings While Stocks Last!”
We always want more for less, so offering customers a discount is possibly the simplest approach to lure them to your store.
Customers start looking for the best deals of the season before Black Friday even arrives. Thus, using such subject lines, which also show urgency, can be the best thing you can do for your black Friday campaign.
4. “Black Friday Bundle: Free Gift”
But why should customers choose your deals over rivals if everyone is offering discounts?
Even if your pricing isn’t as low as the competition’s, you can beat them by offering incentives like an extra discount, a bonus gift, free delivery, or gift wrapping. Doing this may result in more income without reducing your profit margins. Thus, mentioning any additional incentives in the subject line is always beneficial, even if it is something as minor as free returns.
5. “Black Friday: The Clock is Ticking”
Black Friday is all about snatching up offers that are too good to miss and won’t be available again for a year. On this day, consumers are battling other shoppers to get to preferred goods as time is running out. Utilizing scarcity and urgency in Black Friday subject lines is practically a given.
6. “Bizarre Story Why It’s Called Black Friday”
This line is an excellent example of a salience subject line. Using such lines is beneficial as most Black Friday subject lines are similar in style, format, or tone of voice. Using these proven tactics, such as humor, short words, capital letters, emojis, and questions, will help attract the attention of Black Friday shoppers.
7. “Black Friday Continues!”
It’s no secret that once Black Friday deals expire, they frequently return in the form of Cyber Monday, extended Black Friday weekend, or a Small Business Saturday. It’s a fantastic chance to follow up after Black Friday and convert potential customers who haven’t yet purchased from your sales. However, as more businesses adopt this tactic, consumers get numb.
Give a compelling explanation for why you’re extending your Black Friday sales, or use a creative way to announce the return of Black Friday. Otherwise, your emails won’t be read, and you risk losing credibility.
8. “Celebrate Black Friday with Free Shipping!”
Everyone loves free delivery; thus, free and upgraded shipping is a must-have for many shoppers throughout the Holiday season. With retailing powerhouses giving free shipping all year, it’s become the norm online. Paying for shipping has a more significant negative impact on customers today than a few years ago.
However, offering free shipping all year is unsustainable for some. If you can’t provide it throughout the year, include it in your holiday campaigns.
9. “Can you Keep a Secret, Sara? VIP Access to Black Friday Sales!”
You must make your VIP client feel special, especially during a Black Friday sale. If customers feel special, they are more likely to shop with you, giving you an advantage over your competitors.
10. “Don’t walk. Run! 10 hours left to save big for Black Friday!”
Did you know that reminder subject lines are the most successful but are also the least common? According to prominent business expert studies, the sixth effort typically reaches 95% of all converted leads. Following up emails are essential if an ecommerce store misses most of its sales opportunities.
Additional Black Friday Preparation Tips for eCommerce Retailers
Make sure you’re prepared to engage shoppers well in advance because online Black Friday discounts might begin as early as Monday. There have been a ton of Black Friday marketing concepts in recent years, and the list keeps growing, but some of the more effective ones are as follows:
1. Hire Email Marketing Agents
You can hire specialists to assist you with your campaigns. These email marketing companies offer expertise in creating email templates, PSD to email HTML conversion, email automation, email broadcast management, etc. With such expertise, your campaign will have a higher chance of reaching a larger audience.
Some of the services provided by email marketing agencies are explained below:
- Email Template Production: Email marketing agencies assist their clients in designing email templates based on their needs. These eye-catching and personalized email designs can assist a firm in developing genuine relationships with its customers.
- PSD to email HTML conversion: Email marketing experts convert your visual email design (PSD/XD/AI/PDS) into a responsive email that works across ESPs and devices. This technique ensures a higher return on investment.
- Email Broadcast Management: Email marketing agencies help create email templates and implement and manage your email strategy. This service helps measure emails’ impact on e-commerce sales and revenue.
2. Utilize the Skill of Online Marketing
Online marketing is the art and science of putting the finest deals and items on a website in a way that boosts sales. Ensure your most excellent offers are placed to grab visitors’ attention as soon as they arrive on your website. The most popular deals are frequently shown using hero banners and popup windows.
3. Create Gift Guides
One of the best methods to get potential consumers to unlock their wallets is by assisting them in finding the most attractive and relevant offers. Doing this can be helpful as sales can be overwhelming. To do this, you can create various gift guides for specific audiences (i.e., presents for couples, grandparents, gifts for him and her, etc.). Then, highlight them in your email marketing campaigns and on your websites.
4. Use Emotional Triggers
The only difference between Black Friday and regular customers is that they arrive at your store prepared to make purchases. You must hit the correct buttons to encourage people to buy by sprinkling your website with various emotional triggers.
In addition to adding a live support window (at least during the busiest shopping season), make sure to include visually appealing offers (limited discounts, free shipping, referral coupons, and gifts) in prime areas on your website. Eager customers are frequently overflowing with queries. Gift cards and exit-intent popups are highly successful at grabbing the interest of potential customers.
5. Focus on Social Sharing
To increase sales, you must increase visitors to your website, which is why paid social media and Google ads are marketers’ go-to tactics for increasing online traffic. Besides, discount coupons can motivate buyers to share your promos and improve social traffic.
These offers should be placed on the homepage, checkout, product, and order confirmation pages. You can also try including the voucher in your purchase confirmation email.
Conclusion
When it comes to Black Friday, adding value to your campaign does not have to be complicated. Sometimes, a few easy steps might help your ecommerce store stand out from the competition. Whatever you provide your holiday customers this year, ensure convenience, remove obstacles from their paths, and write catchy and compelling subject lines. You’ll discover that your consumers will appreciate it by making more purchases and placing larger orders!